Support Sustainable Natural Materials
We started nooan socks because we fell in love with these amazing natural materials which are unique to New Zealand: possum fiber + super fine merino.
Laboratory research around the world proves that they have many outstanding benefits for our wellbeing:
- 35% warmer than cashmere
- Extremely soft so that they are not irritating and allergic, even for baby and seniors
- 3-10 times more breathable than cotton and nylon
- Don’t get stinky; easy to dry and clean, perfect for outdoors
- And more
But what makes us even more committed to introducing this amazing New Zealand product to the world is their sustainability features. We only use ZQ certified super fine merino. ZQ is a leading NZ organization in the area of sustainable farming. You can read more about them by Googling “discover ZQ”.
All our possum fibers are from the Department of Conservation which spends a lot of money and effort to trap and control possum populations in our national parks to preserve our native bush and wildlife.
There are immense amounts of environmental effort put into making the yarn and the final products, from color dyes to waste water treatments to recycling waste yarns and more.
There are generations of hard-work and commitment by many people and organizations to produce these beautiful natural products and why doesn’t everyone in the world know about it?! 22 billion pairs of socks are used every year and why are the majority of them still made with nylon and unsustainable cotton, while these functional natural materials are largely unknown?
Let’s change that! Let’s support Sustainable Natural Materials!
How to be part of it?
- We will have a lucky draw on 30 October 2023 to select a winner! The winner will enjoy a 2-night stay at Heavenly Escape, an award winning luxurious holiday house with stunning views and modern comforts.
- Every purchase of nooan socks over NZD80 from 15 August 2023 to 15 October 2023 will be eligible for the lucky draw.
- Please help us to spread the word and encourage friends and family to support sustainable natural materials! Let’s be conscious consumers, not just when buying socks.
About Heavenly Escape
Heavenly Escape has all the features for a luxurious holiday home:
- Designed by award winning Queenstown architects;
- Set on hilltop with stunning 360 degree ocean views;
- Very spacious with in-house movie system, enormous open kitchen and bar;
- All 5 bedrooms have en-suite bathrooms;
- Seamless flow between inside and outside spaces;
- Quiet, private, eco, luxury interiors with modern home automation, and surrounded by beautiful beaches.
But luxury can be sustainable. Throughout the design process, sustainability has been a big part of the consideration, from the orientation of the house, to solar power production, to waste water treatment and more.
Heavenly Escape has won Airbnb Host of The Year in the category of Design.
Please see guests reviews and more information of the house by clicking the link below.
https://www.airbnb.co.nz/rooms/33662990
Terms and Conditions
Each order is one entry; more orders, higher possibility to win.
- The eligible order has to be over NZD80.
- The winner can redeem the prize from 1 Nov 2023 to 30 October 2024.
- The winner can book any 2 nights from 1 Nov 2023 to 30 October 2024, except the period of 20 Dec 2023 to 5 Jan 2024, and the dates which have already been booked by other guests. To check availability, please click https://www.airbnb.co.nz/rooms/33662990
- The prize can be shared with friends and family. Guests who will stay need to follow the house rules listed on Airbnb, and provide valid ID and credit card just in case for any damages. We have not had any damages reports so far with previous guests and certainly hope that there will not be one in the future.
- The prize cannot be redeemed via cash or other forms of payments and will expire after 30 October 2024.
Recovery, From the Ground Up
A small ritual that helps you feel calmer, more balanced, and restored from the ground up.
By delivering gentle warmth to your feet—one of the body’s key sensory points—they send a signal of safety to the nervous system, encouraging relaxation, better sleep, and natural recovery.
What ScienceTells Us
Our body has two nervous systems:
The Sympathetic Nervous System
— your “fight or flight” modeThe Parasympathetic Nervous System
— your “rest and digest” mode
“Fight or flight” is essential. It helps us respond to danger. But we are not designed to stay in this state all the time.
When we do, the body starts to push back:
Sleep becomes difficult
Digestion slows down
The immune system weakens
Anxiety increases
You might wonder: I didn’t choose to be stressed… so why am I stuck in this state?
Because these systems don’t respond to logic. They respond to signals.
In modern life, we are surrounded by signals that keep us switched on: emails, notifications, deadlines, noise, bright lights, crowds, constant movement…
Even when we want to rest, the body is still on alert.
How Do We Switch It Off?
The answer is surprisingly simple. We need to send the body different signals. One of the most powerful signals is warmth.
Researchers like Dr. Kerstin Kräuchi, a highly respected Swiss chronobiologist known for her work on thermoregulation, sleep onset, and circadian rhythms, have shown that warming the skin — especially the hands and feet — helps the body fall asleep.
Dr. Matthew Walker, one of the most influential sleep scientists globally, highlights temperature regulation as a key trigger for the body’s transition into rest.
Dr. Stephen Porges is a world-leading neuroscientist best known for developing the Polyvagal Theory, which has profoundly shaped how we understand safety, stress, and the nervous system. He explains that the nervous system is constantly scanning for signals of safety — warmth being one of them.
When the body feels safe:
Blood vessels open
The nervous system relaxes
Recovery begins
And often, that signal starts somewhere very simple:
The Feet
Why the Feet Matter
Your feet contain thousands of nerve endings and thermoreceptors.
They are one of the body’s main points of contact with the world.
When your feet are cold:
The body stays alert
Circulation tightens
The stress response remains active
When your feet are warm:
Circulation improves
The brain receives a signal of safety
The body begins to slow down
A New Way To Think About Wellness
Warm feet → Safety → Relaxation → Recovery
This is what we’ve come to understand.
Nooan socks are not just socks.
They are a small, simple way to help the body shift back into balance.
It starts with a quiet ritual:
Slipping into something warm
Feeling softness against the skin
Letting your shoulders drop
Taking a slower breath
This is where recovery begins.
The Nooan Recovery Leaders Program
We believe many people today are overstimulated — and looking for away back to balance.If this resonates with you, we’d love you to join us for a rewarding journey.