Unique & Highly Functional

Possum fiber, unique to New Zealand, has a hollow structure that makes it 50% warmer than merino wool and 35% warmer than cashmere, according to independent studies by Centro Tessile Contoniero e Abbigliamento S.p.A. and the University of Otago.
This remarkable fiber keeps you warm in winter and cool in summer. Possum-merino yarn contains about 80% of its weight in air, which slows down airflow during temperature changes. Its exceptional thermoregulatory capacity allows it to maintain a constant body temperature, insulating effectively against both cold and heat.
Possum-merino yarn can absorb a small amount of moisture into the fiber core while wicking it out through tiny openings in the fabric. As a result, the surface of Nooan socks stays dry to the touch.
This unique moisture management enhances skin health with superior humidity control and water vapor uptake, significantly outperforming cotton and synthetic socks, as shown in independent research.
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Luxurious & Comfortable

Our mission is to create the most comfortable socks using luxurious, functional natural materials.
We believe true comfort and well-being are sensations to be felt, not just seen—that’s why we insist on using only the highest-grade components. Less than 5% of merino wool qualifies as superfine merino, with fibers under 15 microns in diameter—just a quarter the thickness of human hair.
For possum fiber, we select only the softest possum down, carefully removing the coarse guard hairs. These fibers can be as fine as 1 micron, making our possum-merino blend irresistibly soft and hypoallergenic.
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Easy to Care For

Unlike cashmere and typical wool socks, Nooan socks can be machine washed and tumble dried! Traditionally, wool is considered delicate and prone to shrinkage, forming a dense mat that doesn’t return to its original size. This happens because the cuticles of wool fibers interlock and tangle with each other.
Our wool, however, has been specially treated to soften these cuticles, preventing interlocking. Additionally, our possum-merino yarn is famously low-pilling. This unique treatment allows Nooan socks to withstand machine washing and tumble drying. They may shrink slightly in the dryer but will stretch back to their original size when worn.
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Based on 164 reviews
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Wow. Super soft and super warm

Comfortable, great color, washes well, must have for winter. Highly recommend. So happy with my purchases feom Nooan Ltd will absolulutely be filling my drawers with their socks in all the colours.

K
Possum Merino Wool DUNEDIN Three Stripes Socks, Pink Marshmallow
Kathryn

Gorgeous quality, colours are lovely. Washes extremely well. Highly recommend. Essential for winter.

An absolute esential for winter. Gorgeous socks. Incredible quality. Will absolutely be purchasing again and highly recommend.

I now have 3 pair of Nooans for my own use

I now have 3 pair of Nooans for my own use, and love them, plus a gift-wrapped pair for my soon-to-be 50 year old son.

YAN "Rosewater" Socks

Excellent socks for both boot and shoe in cold winter weather. Keeps my toes super warm and the Riewater is a nice colour to blend with my pale pink and my white jeans as well.

Trying Out Nooan YAN Socks

I have been having trouble getting socks to fit. When I first received the Nooan socks I thought they may be a bit tight - but NO!. They were comfortable, delightfully so for my feet. My second concern had been the tops cutting into my legs. But again, NO. They were good. Last thing to try - washing machine. The website had said fine to machine wash, so I did. And again they seemed tight but fitted well. So now comes the much longer test - how well they last.

Love these socks!

So warm and cosy, love the colour! Wash and wear super well. I’m stoked!

Nooan socks are the best I’ve ever owned!

So good! Warm and silky smooth. I love your socks so much! Have 4 different pairs and so happy with them all…

Brilliant bed socks for fat ankles

So I broke both my ankles. Twice. Yeah. So graceful. What that means is I have two feet of differing heights and two very munted ankles - again differing sizes. Socks are a nightmare, bed socks in particular because everything digs in. Unfortunately a side effect of the multiple breaks is permanently ice cold feet.
Hallelujah! The Yan socks fit comfortably!
I'm a 9/40 (a medium in standard Nooan sizing) but I chose a large just to make sure and they're perfect. Warm and snuggly , come up over my ankles but don't cut off circulation. They're roomy on my foit but not too big.
I wouldn't wear them with shoes (i have the Napier sockets in a medium for my trainer and they're perfect for my shoe size) but Yan a size up are my new best friend.

Bed socks of my dreams

So I broke both my ankles. Twice. Yeah. So graceful. What that means is I have two feet of differing heights and two very munted ankles - again differing sizes. Socks are a nightmare, bed socks in particular because everything digs in. Unfortunately, a side effect of the multiple breaks is permanently ice cold feet.
Hallelujah! The Yan socks fit comfortably!
I'm a 9/40 (a medium in standard Nooan sizing) but I chose a large just to make sure and they're perfect. Warm and snuggly , come up over my ankles but don't cut off circulation. They're roomy on my foit but not too big.
I wouldn't wear them with shoes (i have the Napier sockets in a medium for my trainer and they're perfect for my shoe size) but Yan a size up are my new best friend.

No slip, no show & comfy.

The perfect trainer sock: no slip, no show and comfy as all heck. Keeps your feet dry and warm. Good for summer and winter.

PIHA SOCKS

Bought because my first order of Nooan YAK Socks was so good, I can now say that the PIHA is amazing as well. Great in my boots, and great in my Berks, and great in my lounge & bed - kinda on the scale of 'throw out all your old socks and never look back"

Cozy socks

Warm socks. Perfect fit

Love them

Love them..they're so warm, soft and cozy

Love them, so warm and soft!

Yay I can’t believe I put off getting leg warmers for so long, really helps as I’m sitting still working from home for extended periods, and my lower legs would get cold, between my slippers and trackers - these work so so well, thank you, they were a bit expensive, but glad I got them, very warm, soft and comfortable, thank you!

A great purchase

A great purchase, I was worried they may feel tight around my lower calf but they didn’t bother me in the slightest! So soft and warm I’d buy another

Worth it!

My goodness! I’d put off buying these socks for so long because of cost, but they are so incredibly wonderful! Warm. Soft. Cosy. Great!

M
Possum Merino Wool HAMILTON Socks, Pink Marshmallow
Mimi
These are the cosiest socks ever - like clouds

These are the cosiest socks ever - like clouds for your feet soft too :)

Hamilton socks

Great socks

Lovely! Comfy

Lovely! Comfy, excellent quality

Beautiful socks

Beautiful socks. Very comfy, warm and soft. I'vehad many comments and compliments about the lovely unique pattern.

Soooo nice to finally find some lovely warm socks.

Soooo nice to finally find some lovely warm socks, just love them, soooooo warm and cosy, I suffer from verycold feet, so thanks once again.

Beautiful and very classy!

I bought one pair for myself to see what they're like and will definitely buy more for myself and as gifts.